What is Basement Q?

Basement Q is an innovative software solution that empowers dealmakers to close deals faster and more efficiently by helping them understand the social context to convey confidence.

With the click of a button, you can get valuable insights into your conversations with your prospects to get data-driven recommendations on the best next steps for your communications.

We equip you with the knowledge to better navigate sales and business interactions and use more effective communication to level the playing field. By connecting our social intelligence AI to your emails or CRM tool, you can:

Strategize your communication. See how your prospect’s sentiment has evolved and changed over time to plan your next move.
Shift the power dynamics. Get tips on efficiently turning the tables to your advantage through your email messages.
Showcase your confidence. Use strong communication to convey the right message to your prospects and expedite your sales cycle.

How does it work?

Humans use social perception to understand others and guide our interactions with them.

Social perception utilizes social signals conveyed by non-verbal means of communication to help us understand the pragmatics (i.e., the real meaning) behind what people are communicating to us — beyond the words used in texts, emails, and live conversations.

These social signals influence the social strata structures and hierarchies that we use in our interactions and behaviors with others, including whether or not to engage with or buy a product or service from someone.

Our innovative solutions use NLP and AI technology to analyze social signals in conversations to develop actionable insights to help our users improve their interactions. You can learn more about our technology here.

Through our proprietary social-signal processing technology, we’re developing next-generation AI solutions for the business world of the future.

Q for Google Workspace

Basement's Q for Email is our Chrome extension available in the Chrome web store. It analyzes the social signals in your email exchanges to give you real-time feedback and help you refine your communication style. This way, you can exude confidence, write more compelling messages, and drive deals forward.

Basement's Q for Email can help you:

See if you’re in the selling zone. The “selling zone” is where your prospect is most primed and ready to buy. Through our Q side panel, you can see which messages fall within the selling zone, along with a historical view to track patterns over time.

Recognize who has the upper hand. Having the upper hand means that the interaction dynamics are tipped in your favor, and you are in a solid position to enter the selling zone. Every conversation with your prospect impacts how they see you and your products and services, affecting the dynamics of your relationship. Basement's Q for Email displays your performance across various metrics to see who currently has the upper hand.

Decide on your next move. Basement's Q for Email guides you on how to optimize your email communication. Use performance metrics and sentiment to adjust and personalize your pitch based on your prospect’s state of mind to get the best results. You can also get real-time feedback as you type your email to help you gauge how your message may come across to your prospect.

Your Performance Q

Your Performance Q is part of a comprehensive dashboard that provides deep insights into how prospects and others perceive you in your conversational threads.

This includes data on key performance areas (such as empathy, responsiveness, resilience, and intuition), engagement statistics, and recommendations to build better relationships through personalized messaging and impactful communication.

Through Your Performance Q, you can:

Learn your strengths. Understand where your messages have a positive influence on your relationships with your prospects.
Identify areas to improve. Learn of any weak spots in your interactions with your prospects that could negatively affect how they see you.

Improve your pitch. Get tips on how to impact your prospects in future conversations.

Integrations - Coming soon

We’re working hard on integrating into your daily routines such as calendars, CRM, and different email clients.

If you have any questions or want to learn more, you can reach our team here.