You can use Basement Q for first time interactions with prospective customers as a conflict analysis engine. It analyzes your emails and threads or simulate how prospects can potentially perceive your email drafts to understand their position towards you and the deal.
Before you start analyzing, make sure that Basement's Q for Email is installed in your web browser. Here's how:
Ensuring the extension is enabled
If Basement's Q for Email is properly installed and enabled, the buttons highlighted in the image below will be available when you open your inbox on Google Chrome.
If you don't, follow the steps below:
Click the Extensions button which looks like a puzzle icon at the top right corner of the screen. Then, click the Pin button beside Basement's Q for Email on the drop-down list. If the extension is not on the list, follow our Installing Basement Q for Chrome guide to install it.
Click the extension icon once it's pinned. The Q side panel should slide in on your screen. Make sure that the toggle bar at its top right corner displays ON
Once done, you can start analyzing!
Analyzing your emails
From your inbox, open the email or thread you want to analyze.
Inside the email message (or thread), click the Analyze button at its top right corner.
Basement will analyze your email. After a few moments, the Q side panel will slide in and expand to show the analysis.
Simulating an email draft
Before you send a reply to your prospective customer, you want to make sure that you're saying the right things to lead the conversation in a good direction. For this purpose, you can use the Simulate feature.
Here's how:
Write an email.
Create a new one by clicking the Compose button; or
Within a thread, click the Reply button to start a reply.
Type your message, then click the Simulate button just beside the Send button at the bottom.
Basement will analyze your draft email. After a few moments, the Q side panel will slide in and expand to show the analysis.
Understanding the analysis
The Analyze buttons tells you four things:
Selling Zone Position
The Selling Zone™ Position widget is a visual representation of your relationship with the prospect. The green stripe at the center functions as a golden path to closing the deal. Being in the Selling Zone™ means that you likely have balanced, concise, and confident communication patterns with your prospect.
Read our The Selling Zone™ Position Widget guide for more information.
Upper Hand
This feature analyzes the selected message, denoted by an open envelope icon in the Selling Zone chart, to show who has the advantage. The person with the bigger icon has the upper hand.
My Sentiment
Analyzes the sender’s perceived sentiment form negative to positive. The circle on the bar shows the position of the perceived sentiment.
Next Move
This section can appear in some cases when it’s your turn to reply. It contains suggestions that you can apply to your next response.
For an in-depth discussion about the analysis from the Simulate button, read our Simulator 101 article.